Luxury & popular trading mission is to build an excellent image that delivers a balanced value to shareholders, employees and customers. Moreover, to be a high performance company that:
- Attracts customers and exceeds their expectations in quality, price and selection..
- Provides an enriching, fulfilling and rewarding environment for employees.
- Values long-term relationships with suppliers.
- Serves and supports the community.
- Achieves solid financial performance.
To contribute positively to socio economic development of Ethiopia in particular and the countries to which it operates in general by undertaking its corporate social responsibilities,